Case against Animal Experiments Based on Ethical Theories

Many millions of animals suffer and die every year in the name of science. How can this practice be justified? Public debate usually centers on the moral issues.Proponents of the practice argue that the benefits to humans of live animal research are so great that the practice is justified. Opponents argue that no matter what the benefits, the practice is morally odious. Rarely are the scientific benefits of the practice questioned, and when they are, the critique is underdeveloped.Brute Science fills a long neglected gap in the debate by offering an innovative analysis of the scientific benefits of animal research. Although they do discuss basic research, the main thrust of LaFollette and Shanks' argument is directed against applied biomedical research–in particular the use of animals to predict the courses of disease, the efficacy of new treatments, and any harmful side effects that might accompany the latter.The practice of testing new drugs and procedures on animals prior t o clinical trials is compulsory in many countries and arguably accounts for the greatest proportion of the live animals used in research.The term â€Å"animal rights† poses vexing definitional issues, and these issues are complicated by the imprecision with which the term is so often used. Many people loosely associate â€Å"animal rights† with the idea that people have a moral, legal, or custodial duty to treat animals humanely. Such a gloss allows the notion of rights for animals to appear mainstream and to elicit support across a broad spectrum.Peter Singer, who first articulated the ethical basis upon which much of the contemporary animal rights movement rests, prefers to avoid the use of the word â€Å"rights† altogether. â€Å"The language of rights is a convenient political shorthand† Singer wrote in his seminal book, Animal Liberation (Singer, n.p.).â€Å"It is even more valuable in the era of thirty-second TV news clips than it was in Jeremy Ben tham's day; but in the argument for a radical change in our attitude to animals, it is in no way necessary.† (Singer, n.p.)

Final Documentation Essay

I. INTRODUCTION 1.1 Background of the Problem 1.2 Overview of the Current Sate of Technology 1.3 Project Rationale II. PROJECT DESCRIPTION 2.1 Problem Statement 2.1.1 Major Statement 2.1.2 Minor Statement 2.2 Proposed Research Project 2.2.1 General Objectives 2.2.2 Specific Objectives 2.2.3 Scope and Limitations 2.2.4 Methodology III. PROJECT MANAGEMENT 3.1 Calendar of Activities 3.1.1 Description of Activities 3.1.2 GANTT Chart of Activities 3.2 Resources 3.2.1 Hardware 3.2.2 Software IV. APPENDIX 4.1 References 4.2 Resource Person/s 4.3 Personal Technical Vitae I. INTRODUCTION 1.1 Background of the Problem Mystical Rose School of Caloocan Inc. was founded by Dr. Marcelina Gregore in 1993. It is located at Ilang-Ilang Street, Almar Subdivision, Camarin, Caloocan City. Since the day the school has been founded they were using the manual library system, which give them hard time to record all the information. The library has this Accession Book where the incoming books and information about the books are recorded. The book records were done manually. Every time a student asks about a kind of book, the librarian finds it hard to locate, because she still needs to go through the list in the Accession Book. Although each book has a unique Accession Number still the librarian couldn’t manage to find it easily because the records of the books in the Accession Book are according to the date received. It takes more time for the librarian to find the record of each book. The librarian also encounter problems in encoding the books’ information because of disorganized records because information about the books is being unmonitored, in a way that some books are not yet listed on the Accession Book. And aside from the Accession Book they are also using the Card Catalog which serves as a guide in locating the books. There are huge amount of books in the library. It has different volumes, editions, authors, class, titles, subjects, years and publishers, and the accession number which set as a unique identity in every book in their library. It is very hard for the librarian to monitor all the books especially when it is encoded manually. 1.2 Overview of the Current State of Technology A student who will use the library must log in first to the attendance book before they enter the library. They have to fill up the information needed like date, student’s name, year & section, time in and out and their signature. If they will borrow books the librarian will record it to the log book. The people who can use the Library are the students, faculty and the Librarian. The Librarian is not required to go to the library every day. The librarian is on call. She has a schedule when to go to the school. When the librarian is not on schedule, the Aid takes the place on the work of the librarian. A student is allowed to borrow how many books they want when they are in the library. The student is also allowed to borrow two books with duration of two days. If the student failed to return the books within two days they are not allowed to borrow books the next time they borrow. And they are not allowed to bring it at home instead they could only borrow when they are inside the library. If the student lost the book, they must replace it with the same book. If the faculty will borrow books they could borrow books as much as they want, there is no limitation. The process of recording the student’s information was done manually by recording on a log book where every student who enters the library needs to fill up the information such as name, section, year level and the date. Same as the book records, the librarian needs to record the book title, author, book number according to its date received and the date to the Accession Book. The record of the books is not arranged properly because it was arranged according to its date received not alphabetically or by subject matter. The system takes a lot of time and endeavor to handle so the librarian must ensure to keep track the records in the library. 1.3 Project Rationale The following will benefit to the proposed System: * Mystical Rose School of Caloocan Inc. The school will be able to experience a Computerized Library System. It can monitor information and the books and records can be settled. The proposed system will record the list of all the books – plus the incoming books, in the library. It will record the students’ information who registered each day. Every time a student wants to borrow a book it will be inputted in the system and record it. It will help the librarian to manage the student’s record as well as the record and information’s of the books. * Student The student will no longer fill up all the information needed in the attendance book every time they enter the library. The transaction of a student will be faster in borrowing and returning of books. * The proponents The Computerized System is also designed for the benefits of the proponents for the compliance of the project in the subject System Analysis and Design and of course it widens their capabilities in creating their target program with the help of planning, researching, designing and developing. They will learn a lot not only in doing the system but also they will experience the real happening in the IT industry. II.PROJECT DESCRIPTION 2.1Problem Statement 2.1.1 Major Statement How will to proponents develop/design a Library System that will help the librarian monitor all the records of the books as well as the student’s information’s? 2.1.2 Minor Statement * How will the proponents create a module that facilitates the security of the system? * How will the proponents create a module that holds the record of books information? * How will the proponents create a module that will hold the record of students and faculties who borrowed books? * How will the proponents create a module that will hold the record of borrowed and returned books? * How will the proponents create a module that will facilitate the availability of the books? 2.2Proposed Research Project 2.2.1 General Objectives * To be able to create a Computerized Library System for Mystical Rose School of Caloocan Inc. 2.2.2 Specific Objectives * To be able to create a module that facilitates the security of the system? * To be able to create a module that holds the record of books information? * To be able to create a module that will hold the record of students and faculties who borrowed books? * To be able to create a module that will hold the record of borrowed and returned books? * To be able to create a module that will facilitate the availability of the books? 2.2.3 Scope and Limitations Scope * Student Information * It can add, edit and delete the important information of a student. Like name, address, guardian and contact number. * Faculty Information * Faculty can also borrow books. * Transaction of Books * Borrowing Books * Returning Book * User Accounts * Librarian * Aid Limitations * The system is not going to use a barcode reader. * It is not capable in computing penalties. 2.2.4 Methodology DATABASE NORMALIZATION * The proponents use this method to organize the fields and tables of the database to minimize data redundancy and dependency. It helps create a much more flexible database design and it can handle better database security. SYSTEM DEVELOPMENT LIFE CYCLE * This serves as guidelines to the proponents because it provides a sequence of activities for the system. In order to create a proposed program, the proponents used this system to identify and to serve as the proponents’ guidelines and patterns in building a Library System for Mystical Rose School of Caloocan Inc. Planning, Analysis, Design, Implementation, Maintenance Planning – The proponents managed different task by dividing the members of the group which each member have their own task to do. Analysis – After concluding the interview, we found out that the company is using a manual system. By creating a Computerized Library System, handling the list of books and students, monitoring, and transactions would be easier and time saving. The proponents gathered required information’s needed for the system. Design – The design of the system is based on the information being gathered by the proponents. For the system is properly designed, the codes are easily generated. III. Project Management 3.1 Calendar of Activities 3.1.1 Description of Activities * Week 1 The proponents passed the proposal letter to the Mystical Rose School of Caloocan Inc., and it was approved by Mr. Mark Gregore, OIC of the school on the other day. * Week 2 The proponents conducted an interview to the librarian and started to make the chapter 1 of the documentation. * Week 3 The proponents started to make the chapter 2 of their documentation. And about 30% of the back-end of the system was made. * Week 4 The proponents finished the design of their system. * Week 5 The proponents finish the chapter 4 of their documentation. The proponents make the 50% of their system. * Week 6 The proponents finished the 75% of their system and make some revision on the documentation. * Week 7 The proponents finished their system as well as the documentation. 3.1.1 GANTT Chart of Activities 3.2Resources 3.2.1 Hardware * Computer Set * Netbook * Laptop 3.2.2 Software * Microsoft Office 2007 * Visual Basic 6.0 SP6 * Windows XP * Windows 7 IV. APPENDIX 4.1 References Google * www.Google.com Sourcecode * www.Sourcecodester.com 4.2 Resource Person/s * Prof. Harold Ramirez Lucero Professor/Dean College of Information Technology Colegio de Sta. Teresa de Avila Foundation Inc. Email: Harold.lucero@yahoo.com Contact No.: 09233033855 * Prof. Carlo Dino Santos Professor College of Information Technology Colegio de Sta. Teresa de Avila Foundation Inc. 4.3 Personal Technical Vitae Trixia Marie C. Albelda No. 69 Marcos Rd, Freedom Park 6, Brgy Batasan Hills, Quezon City Mobile: 09077045988 Email: albeldatrixia@yahoo.com EDUCATIONAL ATTAINMENT: Course Presently Enrolled In: Bachelor of Science in Information Technology Tertiary: Colegio de Sta. Teresa de Avila Foundation Inc. No. 6 Kingfisher St., Corner Skylark St., Zabarte Subd., Novaliches, Q.C. Secondary:Batasan Hills National High School IBP Rd., Batasan Hills, Quezon City 2006-2010 Primary:Merry Mount Preparatory School No. 96 Ilang-ilang St., Payatas A, Quezon City 2000-2006 PERSONAL BACKGROUND: Age:18 Sex:Female Birth Date:May 28, 1994 Height:5’5 Weight:110 lbs. Civil Status:Single Citizenship:Filipino Language:Filipino and English WORK EXPERIENCE On The Job Training Teletech Novaliches June 1 – August 30 SEMINAR ATTENDED: Leadership Training Program CWTS – NSTP Feb. 12 – 13, 2011 CHARACTER REFFERENCE: Mr. Rechor Quijano Business Communication Specialist Teletech Novaliches Mobile: 09328925781 Mr. Harold Lucero, MIT Dean, Information Technology Department Colegio de Sta. Teresa de Avila Mobile: 09233689633 Mrs. Cila B. Madrid Directress, CBM Tutorial Center Nieves St., Batasan Hills, Quezon City Mobile: 09205065922 I hereby certify that the above information is true and correct to the best of my knowledge and belief. ____________________________ Applicant’s Signature Lorraine D. Drilon 3630 Heavenly Drive San Agustin Novaliches, Quezon City Mobile: 09306610648 Email: Lorraine_sus05@yahoo.com EDUCATIONAL ATTAINMENT: Course Presently Enrolled In: Bachelor of Science in Information Technology Tertiary: Colegio de Sta. Teresa de Avila Foundation Inc. No. 6 Kingfisher St., Corner Skylark St., Zabarte Subd., Novaliches, Q.C. Secondary:Novaliches High School TS Cruz Subdivision, San Agustin Novaliches, Quezon City Primary:San Agustin Elementary School Heavenly Drive San Agustin Novaliches, Quezon City 2000-2006 PERSONAL BACKGROUND: Age:19 Sex:Female Birth Date:October 5, 1993 Height:5’3 Weight:108 lbs. Civil Status:Single Citizenship:Filipino Language:Filipino and English WORK EXPERIENCE Service Crew-Cashier Jollibee SM Nolvaliches November 5, 2011 – Present SEMINAR ATTENDED: Leadership Training Program CWTS – NSTP Feb. 12 – 13, 2011 CHARACTER REFFERENCE: Mrs. Aurora â€Å"Thet† Nolasco Assistant Restaurant Manager Jollibee SM Novaliches Mobile: 442-60-16 Mr. Harold Lucero, MIT Dean, Information Technology Department Colegio de Sta. Teresa de Avila Mobile: 09233689633 I hereby certify that the above information is true and correct to the best of my knowledge and belief. ____________________________ Applicant’s Signature Gernalin J. Iglesia 7198 Sto. Nino St. Maligaya Park Subd. Caloocan City Mobile: 09126792363 Email: gernz_08@yahoo.com EDUCATIONAL ATTAINMENT: Course Presently Enrolled In: Bachelor of Science in Information Technology Tertiary: Colegio de Sta. Teresa de Avila Foundation Inc. No. 6 Kingfisher St., Corner Skylark St., Zabarte Subd., Novaliches, Q.C. University of St. La Salle Bacolod Corner La Salle Street Bacolod City, Negros Occidental 2008-2009 Secondary:Dona Monsterrat Lopez Memorial High School Rizal St. Silay City, Negros Occidental 2004-2008 Primary:Adela Elementary School Sitio Adela Silay City, Negros Occidental 1998-2004 PERSONAL BACKGROUND: Age:21 Sex:Female Birth Date:August 11, 1991 Height:5’2 Weight:110 lbs. Civil Status:Single Citizenship:Filipino Language:Filipino, Hiligaynon and English WORK EXPERIENCE On The Job Training VS & F Frontline Services Inc. April 10-May 2, 2012 SEMINAR ATTENDED: Leadership Training Program CWTS – NSTP Feb. 12 – 13, 2011 CHARACTER REFFERENCE: Ms. Annie L. Salvador Manager, Accounting Department VS&F Frontline Services Inc. Mobile: 9374980 Mr. Harold Lucero, MIT Dean, Information Technology Department Colegio de Sta. Teresa de Avila Mobile: 09233689633 I hereby certify that the above information is true and correct to the best of my knowledge and belief. ____________________________ Applicant’s Signature Sarah Jane I. Jacob J, Zuniga Cmpd, Mahogany St., Silanganan Subd., Caloocan City Mobile: 09104802694 Email: jengfots@yahoo.com EDUCATIONAL ATTAINMENT: Course Presently Enrolled In: Bachelor of Science in Information Technology Tertiary: Colegio de Sta. Teresa de Avila Foundation Inc. #6 Kingfisher St., Corner Skylark St., Zabarte Subd., Novaliches, Q.C. Secondary:Novaliches High School T.S Cruz, Novaliches, Quezon City 2006-2010 Primary:Damong Maliit Elementary School San Antonio Subd., Novaliches, Quezon City 2000-2006 PERSONAL BACKGROUND: Age:18 Sex:Female Birth Date:December 23, 1993 Height:5’4 Weight:100 lbs. Civil Status:Single Citizenship:Filipino Language:Filipino and English WORK EXPERIENCE On The Job Training Land Registration Authorization May 14 – June 10 SEMINAR ATTENDED: Leadership Training Program CWTS – NSTP Feb. 12 – 13, 2011 CHARACTER REFFERENCE: Mrs. Imelda Teneza General Secretarial Land Registration Authorization Mr. Harold Lucero, MIT Dean, Information Technology Department Colegio de Sta. Teresa de Avila Mobile: 09233689633 I hereby certify that the above information is true and correct to the best of my knowledge and belief. ____________________________ Applicant’s Signature Daryl S. Llagas 379 camia St. malaria Rd. Caloocan City Mobile: 09169261853 Email: daryl.llagas08@gmail.com . EDUCATIONAL ATTAINMENT: Course Presently Enrolled In: Bachelor of Science in Information Technology Tertiary: Colegio de Sta. Teresa de Avila Foundation Inc. No. 6 Kingfisher St., Corner Skylark St., Zabarte Subd., Novaliches, Q.C. Secondary:Manuel luis Quezon High School. Malaria Caloocan City 2006-2010 Primary:Tabe Elementary School. Tabe Guiguinto Bulacan 2000-2006 PERSONAL BACKGROUND: Age:18 Sex:Male Birth Date:February 8, 1994 Height:5’7 Weight:140 lbs. Civil Status:Single Citizenship:Filipino Language:Filipino and English WORK EXPERIENCE On The Job Training Teletech Novaliches June 1 – August 30 SEMINAR ATTENDED: Leadership Training Program CWTS – NSTP Feb. 12 – 13, 2011 CHARACTER REFFERENCE: Mr. Rechor Quijano Business Communication Specialist Teletech Novaliches Mobile: 09328925781 Mr. Harold Lucero, MIT Dean, Information Technology Department Colegio de Sta. Teresa de Avila Mobile: 09233689633 I hereby certify that the above information is true and correct to the best of my knowledge and belief. ____________________________ Applicant’s Signature Zedrick Adrian C. Salunga Blk 15 Lot 13 Tulip Street Palmera Phase 1, Camarin, Caloocan City Mobile: 09303401304 Email: salunga.zedrick@gmail.com EDUCATIONAL ATTAINMENT: Course Presently Enrolled In: Bachelor of Science in Information Technology Tertiary: Colegio de Sta. Teresa de Avila Foundation Inc. No. 6 Kingfisher St., Corner Skylark St., Zabarte Subd., Novaliches, Q.C. Secondary:Mystical Rose School of Caloocan Inc. Ilang-Ilang Street, Almar Subdivision, Camarin, Caloocan City 2006-2010 Primary:Union Village Christian Academy Palmera Springs Phase V, Camarin, Caloocan City 2000-2006 PERSONAL BACKGROUND: Age:18 Sex:Male Birth Date:July 10, 1994 Height:5’2 Weight:98 lbs. Civil Status:Single Citizenship:Filipino Language:Filipino and English WORK EXPERIENCE On The Job Training Teletech Novaliches June 1 – August 30 SEMINAR ATTENDED: Leadership Training Program CWTS – NSTP Feb. 12 – 13, 2011 CHARACTER REFFERENCE: Mr. Rechor Quijano Business Communication Specialist Teletech Novaliches Mobile: 09328925781 Mr. Harold Lucero, MIT Dean, Information Technology Department Colegio de Sta. Teresa de Avila Mobile: 09233689633 I hereby certify that the above information is true and correct to the best of my knowledge and belief. ____________________________ Applicant’s Signature

Globalization and the Impact of Supranational Organizations Essay

Globalization and the Impact of Supranational Organizations - Essay Example The formation of the EU brought together countries in Western Europe as well as those in Eastern Europe that had their allegiance to the communist regime in Russia. Therefore, the EU had great promise for it members and have achieved tremendous step in developing trade and commerce among its member states and other geopolitical regions.2 However, though the EU have reshaped the tradition geopolitical that existed during the Great War and World War II it has so many challenges, and it’s in the brink of disintegrating.3 The British for example has contemplated moving it country out of the EU because the institution undermine national interest for the interest of the Union. Moreover, small economies such as Portugal, Greece and Denmark complain of unfairness in trade policies and exploitation of their market by big economies in the EU.4 I agree that the motive of the formation of the EU was to poster peace among the European countries that had spent long period fighting over bother disputes and annexation of new territories by strong nations.5 Therefore, political leaders believed that if country would cooperate to trade with each other there would be minimal aggression among nations and people would gear up to trade for their own benefit and that of their country. I concur that the EU represent a community of nations and states that have varied cultural and national identities. However, the cultural and national differences are united under the umbrella of economic and political union. Therefore, the EU has enhanced integration as people get to know each other better and thus producing a stable social, economic and political Union. However, I agree that there are problem facing the EU from skepticism to suspicion, and this is threatening the future of the world strongest economic integration.6 I agree that the European Union was

Marketing Manager Research Paper Example | Topics and Well Written Essays - 2000 words

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Global Enterprise and Innovation (in China) Essay

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Criminal justice Term Paper Example | Topics and Well Written Essays - 1500 words

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Treasury, Foreign Exchange and Financilization - Essay Example & O’Connell 2001) Therefore the PPP of country C with respect to the US dollar is as follows: Year PPP of country C with respect to US dollar 2003 1.02 2004 1.01 2005 1.01 2006 1.02 2007 1.01 The inflation rates for country D from 2003-2007 are as follows: (Mathis, Keat & O’Connell 2001) Therefore the PPP for country D with respect to the US dollar is: Year PPP of country D with respect to the US dollar 2003 0.99 2004 1.01 2005 0.98 2006 0.98 2007 0.99 Thus, these were the respective inflation rates of the countries A, B, C, D and their purchasing power parities calculated with respect to the US dollar. (b) The Purchasing Power Parity (PPP) Theory states that the exchange rate between the currencies of two countries is in equilibrium when their purchasing power is equivalent in both the countries. Let there be a fixed basket of goods and services and then let us determine the price of this common basket in both the countries. Then the exchange rate between the currencie s of the two countries should be equal to the ratio of the price levels of the two nations. PPP theory also states that when a country is subject to inflation i.e. there is a continuous increase in the level of domestic prices of the country, there should be depreciation in the country’s exchange rate in order to restore PPP. (The University of British Columbia 2011) We can see from the data in the case study, that while country A has experienced inflation from 2003-2007, the exchange rate of its currency with respect to the US dollar has depreciated during the same period (except for 2007). Thus, the PPP theory held true for country A. In country B also, as it was experiencing inflation during 2003-2007, the exchange rates of its currency with respect to the US dollar has devalued over the period (except for 2005). Thus the PPP theory held true in the case of country B also. As country C was going through a period of inflation from 2003-2007, the exchange rate between its cu rrency and the US dollar also underwent devaluation during the same period (except for 2005). Thus, for country C also, the PPP theory held good. In the case of country D, as it experienced inflation during 2003-2007, the exchange rate between its own currency and the US dollar remained the same in 2004 but devalued after that during the successive years. Thus the PPP theory also held good for country D. Therefore, the PPP theory held good for all the countries A, B, C, D. (c) The US dollar prime lending rate during 2002-2007 was as follows: Year US dollar lending prime rate 2002 4.67 2003 4.12 2004 4.34 2005 6.19 2006 7.96 2007 8.05 (Board of Governors of the Federal Reserve 2011) The

Unemployment within the labour market is primarily voluntary. Discuss Essay - 1

Unemployment within the labour market is primarily voluntary. Discuss - Essay Example ves mismatches between the demand and supply of laborers with the necessary skill set; it is encouraged by the disruptive technologies and the globalization. The classical and neoclassical economics focuses more on how rigid the labor market entails from the outside, for instance, minimum wage laws, unionization, taxes, and other policies that may put off the hiring of workers. People take unemployment as mostly bad because of voluntary choices by the unemployed and the period it takes to get a new work. Unemployment can come as a result of efficiency wages and sticky wages. Measuring unemployment is different depending on the country; they experience different levels of unemployment. Voluntary unemployment attributes to the personal decisions. Keynes theory argues that the neo-classical economic theory was not applicable during the recession because of private sector apprehension and over saving. Consequently people were thrown out of job involuntary and cannot get another acceptance for employment opportunity (Arestis 2002, p, 174). The neoclassical and Keynesian theories conflict has had a strong influence on the government policy. The purpose of the government is to eliminate and restrain unemployment through an increase in the government jobs and benefits. Government should take the step of encouraging the job seeker to both consider relocation to a new town and new careers. Involuntary unemployment does not exist in developing societies but urban cities such as India or Pakistan and mega cities of Africa (Hammer 2003, p. 220). The countries such as this, unemployed personnel should meet their survival needs at any price, getting a new job, becoming an entre preneur or amalgamating the alternative economy of the hustler. The labor market is not that sure in the sense of the word; this is because there is always some unemployment. Labor market is very special to those who make a difference between non clearing and market clearing. Human transaction takes place

Economic & Monetary Policy Essay Example | Topics and Well Written Essays - 750 words

Economic & Monetary Policy - Essay Example Steel prices have been found to have fallen of a cliff, an indication of weakening demand generally. China’s response had been to try and prop up the economy by a host of measures, including reducing reserve requirements for banks and cutting interest rates in 2014, all moves that no doubt are meant to encourage lending and to spur growth by providing liquidity to the market (Wildau, 2015; Roach, 2014). At the same time, the government has moved to tweak the asset holdings levels of banks in order to allow for banks to shore up its own lending portfolio and allow property developers, ordinary consumers, and a host of government corporations to avail of liquidity to finance purchases and investments, as well as loan repayments. The problem being foreseen is that as the liquidity levels grow, so do pressures on the interest rates downward, and so do the pressures on the currency to devalue, as more liquidity translates to a cheaper currency due to its greater availability. There re concerns that such moves may not work s China intended, because from experience past moves to inject liquidity resulted in the use of such new money to finance activities related to speculating on property and taking bets on the stock market, rather than for the purposes of expanding production and investing in real capital expenditure projects that drive growth in the long term (Deng et al., 2014; The Economist Newspaper Limited, 2014). The opinion from the market is that China should do more to shore up the economy by ensuring a fundamental shift away from a reliance on loans to finance growth, and a reliance on exports, towards making domestic consumption a bigger driver of growth (Reuters, 2015; Bradsher, 2015; Fernald et al., 2014). In Japan the conditions are different from China’s in terms of the problems of the economy and the monetary policies that have been instituted

Investigation into customer service at Safeway Willerby Essay Example for Free

Investigation into customer service at Safeway Willerby Essay On Monday the 17th of February my Business group went to the Safeway Superstore in Willerby to interview the customer services manager, Andy Bostock. This was good customer service for us as it is a busy store and he gave up time for us, and with also been customers it was good that he acknowledged us. While we was at the store we were going to carry out an overt and covert investigation (see appendix 1) which means that we was to ask Andy Bostock some questions and we where going to carry out several observations throughout the store. This is where Safeway, Willerby is located: The Safeway store tries to ensure that all customers wants and needs are catered for and they have such things as: * Toilets * Florists * Photo processing * Cafe * Home entertainment department- which sells such things as CDs and TVs * Kosher food * In store banking * Bakery * Meat * Fish * Fruit and Veg * The deli * Chilled * Italian * Beers, wine and spirits * Frozen Food * Health and beauty * Lottery * Organic food * Passport photos booth The importance of customer service to Safeway is that with the store dealing with 20-23 thousand people on a weekly basis it is important that they deal with each customers needs and expectations. If this does not happen it will mean that customers may go else where to a rival store. When new recruits start at Safeway they are given and induction talk which covers every aspects of the job description. They are given work books to fill in and the management will check them to make sure that they understand everything what is asked from them. They do not have off the job training as everything they need to know is within the store so there is no need for them to go anywhere else. The only off the job training is for managers and they may need training in a new aspect of customer service or need re-training for example. They do not re-train their staff which means that they may not gain as much knowledge as they may need. This could be that they do not want to spend any money on retrain ing them, which in the long run is bad because it will mean that employees will not know what they are doing and when customers have a problem may find it difficult to deal with them on the spot. Their training is from 12-16 weeks and they cover every aspect on what department that are going to work on. They only let their employees work on one department because it means that they know the department really well and can deal with every problem, which comes up. This is a good point because all of their staff will know everything about the department and will work hard on it and make sure that all the work is done correctly. The bad point of doing this is that if a customer comes up to a member of staff who does not know anything about the department which the customer wants information on it may annoy the customer cost they will want the problem dealt with quickly. Read more:  Customer Service Investigation Safeway deal with any problems quickly as the always make sure that their is a spare employee to deal with the problem. Also if a customers comes up and asks them where something is within the store, they are trained to ask the customer whether they want them to take them or tell them. This is because the customer may want to make some other purchases before they go to the item what they are looking for, and the thing what they are asking for may be at the other side of the store and it may annoy the customer if they are taken their before making other purchases because they will have to go back on them selfs. When customers pay for their goods they get a receipt and this has information which is relevant to their purchases, but on the Safeway receipt it has the following information: * The store opening times- this means that customer will be able to see the next time the store is open. * Who the customer services manager is- this means that if the customer has a problem they can contact Andy Bostock as quickly as possible. * Who the till operator is- if you have a problem with something then you can report to the customer services manager and they can then deal with the person or give them more training if needed. * Advertising the Safeway magazine- it is making customers aware of the magazine so that they can pick it up. It also has the date, time, address and telephone number at the bottom of the receipt. This is so customers know when they made the purchase and if their is a problem they can contact the store my mail or telephone. (See appendix 2). This related to customer service because if the service what they get is bad, the customer services manager will know who did this and if they have done this before they will be able to discipline them. The information what the customer gets on the receipt is important to only to them but to the customer service manager. If the machine breaks down it will mean that it will effect the customer-employee relations. The methods of payments what Safeway have are cash, card and cheque. So this means what ever the customer wishes to pay with Safeway can deal with it. So this is good because if they only expect cash for example it will mean that if Safeway are not catering for all customers they will start to go elsewhere. Safeway do not offer a home delivery whether it will be by people doing it through the phone or via the Internet. This is because Safeway have never been interested in it and would rather spend their money on investing in other things which will be more beneficial to the employees and customers. With other competing companies such as Sainsburys offering this service it may be wise if they did look into it and if they did not get many customers then stop doing it. It would make it easier for older people to order online or via the phone, this would also be beneficial for people that are in a wheelchair as it means that they do not have to leave their home. Safeway do not have any members of staff who are trained in dealing with foreign customers, as they do not usually get a lot of them. If Safeway did decide to train someone in this it will mean that it will give them a good reputation will foreign people for understanding their needs. When a disabled customer comes into the store, Safeway make sure that they have all the assistance they need. They ask them if they would like a member of staff to help them shop, which is like a personal shopper this is because for example if a wheelchair customer comes in and the can not reach the top shelf for an item the personal shopper will be along side them to get the item. The cater for disabled customers by offering: 1. 6 Disabled parking spaces at the front of the car park so it doesnt mean that they have to travel far to get their. 2. Have wide isles so that it is comfortable for wheelchairs to get through. 3. They have special trolleys which are trolleys that can just fit into an electric wheelchair so it means that they can carry on shopping easily. They also offer smaller trolleys for their customer who have a disability. 4. They have a disabled toilet at the front of the store. Safeway have realized that a lot of disabled people do come into the store, so they have made it easier for them to shop by offering these types of services for the disabled customers to use. Safeway decided to no longer have the crà ¯Ã‚ ¿Ã‚ ½che and make way for the home entertainment department this is because the home entertainment department will effect everyone as the crà ¯Ã‚ ¿Ã‚ ½che will only effect people who are bringing in small children. The crà ¯Ã‚ ¿Ã‚ ½che also lost its popularity with customers and Safeway where losing money on it and it seemed the right place to put it because customers have to walk through the whole store to get to the department. At the tills at the front of the store each one has a change draw and this is easy for the staff to use as if they need change quickly they have access to it and it means that customers will not get distressed. Safeway make sure that they have adequate staffing levels at all times and they do this by knowing what they sold the same time last week and giving the employees the hours on the tills. For example on a Saturday morning they may take à ¯Ã‚ ¿Ã‚ ½10,000 so they will need more people on the tills to cater for all the customers, but on a Monday morning they may only take à ¯Ã‚ ¿Ã‚ ½1000 so they will not need to have all the tills on, they may only need about 4. When it was Christmas they gave their customers who where waiting in the cue free mince pies which meant that they where offering a good customer service to all of their customers. Every department in the store has its own employees so if they is a promotion on alcohol for example it will mean that they will need more staff to get all the alcohol out onto the shop floor. They also have a night shift who work 10-7 which means that they get all of the stock from the stock room out for the morning and to make room for the delivery the next morning. This is good for the customers as they are getting the freshest products at any given time because as soon as it arrives it will be put out. When we looked at the stock room it was untidy which meant that it might be difficult for everyone to know where everything goes. They did not have a stock room manager, which for a store of that size is a bad thing, as not every member of staff is doing their job correctly. If a stock room manager was introduced it will improve the amount of damaged goods as well as improving the quality of the stock room. With their being no stock room manager it will be made easier for the staff to steal products and whilst we was their he said that there were a lot of unsolved theft and that they lose a lot of money in the Willerby store, and this could be the reason for this. They have eight cameras in the store and one main one on the alcohol department this is because this is the most common theft. This means that it is giving the customers a lot of security and makes them feel more save when they are their and they also have a security guard who works six days a week. When they call code 50 over the tannoy all male members of staff go to the front of the store to stop the thief, this is because if their is more than one the security guard will not be able to deal with them. This is done to make the customers feel more safe when they are shopping at the store. Their health and safety procedures are gone through on the day they get their training. It is important that all staff know the health and safety procedure incase of an emergency such as a fire. When it was the firefighter strike they where given extra training which consisted of videos and leaflets what Safeway came up with to make sure that they where aware of everything what was going on. They also put posters up in the staff room and in the stock room to always keep them aware of the dangers. They made sure that everything was double-checked to cover their backs. This was excellent customer service as they knew that fire fighters may not be able to get to the store incase of a fire, so they make sure that everything is checked for the safety of the customers. When the fire alarm goes off they can detect where about it is in the store and they will then go and see if it was set of deliberately or it was just a prank, and if it was deliberately they will then evacuate the store. Safeways buildings are not insured so this means that with the money what they save they can invest into other things what will benefit the company. But if their is a fire within a store and it gets burnt down they will lose a lot of money and last year two stores went down with fire and it meant that they got no money. So they have to take money from elsewhere. They also have a hazard book which employees fill in if they think there is a problem and this is checked everyday. It means that if there is a problem the management can deal with them quickly to benefit the customers and keep them safe. They have 1st aiders in the store all the time which means that if a problem does arise with a customer been injured they can deal with it quickly and correctly. The 1st aid facilities what are in the store are mainly for the employees not the customers. Safeway communicate with their customers by having the following things: * Tannoys- if a child is lost for example they could tannoy the childs parent or guardian to come and pick them up * Leaflets advertising their special offers- making the customers aware of what they have to offer. These usually come through the post box with the free supplement newspaper what residents get. (see appendix 3) * Walkie-talkies between employees- they can contact each other if a problem comes up and can be easily dealt with. * Notice board- this informs the customers of any events coming up and what they are for. The ways in which Safeway assess and monitor the quality of customer service are that they used to have an ABC card and this could recognize how much money a certain customer spends in Safeway over a period of time. It was a point scheme where if you spent over a amount of money you would get points which in the long run would mean that you will get offers and free things depending on how much money you have spent. They stopped doing this when a new board of director came in and said that it was a waste of money and that money could be spent elsewhere. When we asked Andy on what he thought of it he said the same, and the money what would be saved in producing the cards could be spent on more productive things, but why does store cards work for other supermarkets such as Sainsburys and Tesco? ABC Card: Safeway used to have mystery shoppers but then that stopped because a mystery shopper was not a true reflection on the store as they have two mystery shoppers a month and the Willerby store gets 20-23 thousand customers a week. So the stopped doing this because they started to realize that it was not working. Safeway carried out a survey to get some feed back on what the customers though on the store and what the good and bad points. (see appendix 4) They survey was done by 60 people on Friday 5th April to Sunday 7th April. The survey covers the following things: 1. Hygiene 2. Staff 3. Checkouts 4. Solutions to improving staff service 5. Best in fresh 6. Items which where of a poor quality 7. Product and price 8. Availability 9. Who the shoppers are 10. Where else they shop 11. Suggestions for improvement The survey is then analyzed by head office and the management team of the Willerby store and they will talk about the results and what they are going to do with them and how to make improvements. This is very good customer service because it is giving the customers a chance to express any opinions they may have of the store whether it is good or bad. Also if they do make a suggestion or say what they think and the next time they go in it is dealt with it will make the customers feel as if they have say on what goes on within the store. The customer services desk is at the front of the store as soon as you walk in, which means that it saves the customer walking through the store and hopefully the problem can be dealt with by the people at the customer services desk. Customer complaints are dealt with by either phone, letter of face to face. They do not offer an email service where they can directly email the store with any problems which may need looking at as email is one of the most common ways of communicating. If a customer does complain Any Bostock (customer services manager) will personally deal with the complaint this is because this time he will know that it is dealt with correctly and the other point is why has the customer complaint and what can be done for this customer complaint to come about again. If its a face to face problem he will go to the customer services desk and try and ask the customer what the situation is and come to some compromise. If its on the phone, the customer services desk will try and deal with it then but if its a major problem Andy will take the call and deal with it appropriately. Then finally he will reply to any letter, which is sent to him regarding a customer complaint. The most common complaint is that customers are cueing to long at the tills. They try and deal with this by having enough staff to cover if there is a rush on and this is worked out by using the week before figures. If all tills are on and customers are still complaining the only way you can deal with them is by apologizing to them because their is nothing more you can do at that moment in time. They also had a suggestion box where customers could put in any suggestions or how the felt it would work better, but they had to stop doing this because it turned into a customer complaint box and they did not want this. Safeway need to come up with a new suggestion scheme as it is important for Safeway to understand what the customer wants and the best way is through suggestion schemes because it is easy to do and cheap to operate. Whilst I was at the store I carried out my own observations and I came up with the following results. The car park was shared with Iceland, Focus, Poundstretcher, Jonathan James, Francios and wickes. This meant that by having the store on a retail park it meant that customers could do other types of shopping if they needed to. Safeway did have its owns trolley parks that where scattered around the car park, which meant that customers did not have to walk back with their trolley where ever they are parked because it if they are old, they will not want to be walking back to Safeway with their trolley if they are parked at the other side of the car park. Other benefits what the car park had where: * 16 Child and parent parking spaces- these where directly outside the store so it a parent comes with a small child, the child is not running around the car park, they can just go straight into the store * 6 disabled parking spaces- These where next to the child and parent parking which are directly outside the store. Disabled people may find it had to walk across a big car park but with these parking spaces been their it is making it easier for them to cope. I personally feel 6 spaces is not enough, this is because quite a lot of retired people may be classed as disabled and they have the most free time as they do not have to go to work, so with expanding the parking spaces for the disabled they may create a new customer segment. * 2 Zebra crossings- These where going towards the front of the store where the entrances where. This is good customer service because if their is a lot of traffic and you can not make it across the road with the zebra crossings been their, it will make it easier for the customer. Safeway provide a variety of different trolleys for every type of customer. This is because if they have different types of trolleys it means that if customers only want a small shop their is small trolleys. The advantage of Safeway trolleys are that you do not have to put a pound in, this is good because a customer may not have a pound coin in change and if they dint they would have to go and get it changed before they even started the shopping. With the trolleys not having a pound put in them it means that they could get stolen and this would mean a loss in profits for the company because each trolley costs about à ¯Ã‚ ¿Ã‚ ½50 to make. Also around the surrounding area there is always trolleys just dumped because they is no need to return them back to Safeway. All the trolleys are kept under a shelter which means if it does rain the trolleys are still dry so the customers do not have to dry them down. Types of trolleys: * Large trolleys * Medium trolleys * Small trolleys * One seat baby trolleys * Two seat baby trolleys * One seat child trolleys * Two seat child trolleys * Wheelchair trolleys * Baskets They also have a post box which is outside the store with a stamp machine inside the store (which was out of order), but the customer can also buy stamps from the confectionery desk which is next to the customer service desk. With Safeway selling stamps it means that if a customer wished to send somebody a birthday card they could get the stamp and post it all within the store. The post box is emptied several times a day to make sure that the post is delivered on time. Along with stamp machine they where a phone card machine and a savings stamp machine. The phone card machine only sold BT Cellnet cards which meant that if customers wanted to get a different one they would have to go to the confectionery desk because they do not sell the cards at each till. This is bad customer service because they may just want to do all their shopping at once and if they have to go somewhere else in the store it may distress them. With the savings stamps this is a booklet what customers can get and they can collect them over a period of time, usually up to Christmas so when it comes to do their Christmas shopping they will have an amount of money what they will spend. A savings booklet is a good idea because if a customer is buying a stamp a week, you know that they are going to come back at Christmas and spend it and hopefully more to do their Christmas shopping. The toilets what Safeway have are: 1. Ladies 2. Mens 3. Disabled 4. Baby Change The toilets are at the front of the store which means that you can go to toilets before you start your shopping or after it, but if you go after shopping it will mean that you will have to leave you shopping unattended because their is no secure place where you can leave your shopping. When I went into the toilets I was not impressed with the standard of them, this is because as soon as I walked into them their was a smell which was very of putting and meant that I wanted to be as quick as possible. This is bad customer service because their was nothing done about it, if their was some sort of air conditioning in their it would make it easier. The floor was also very dirty and their was water all over the floor underneath the sink, which meant that the toilets are very rarely checked by the employees because in some toilets there is a sheet up to say when it was last checked and if there where any damages. If the toilets are not checked regularly it may stop customers from using them because of the standard of them. When I went into the toilets their where a lot of damages like holes in the wall and their where no bins so people where just dropping their rubbish on the floor. This gave the toilets and overall tacky feel to it and I personally would not use them again. If the toilets are not improved it may put customers of from using the store all together. The music of the store was aimed at the more older people, this is because this is their main target audience because you hardly get children or teenagers shopping in supermarkets. The music is controlled my head office which means that Safeway Willerby have no control which if the majority of customers are different from other stores they may wish to change the music slightly to make them come back. The music what they do play is very upbeat music, this is so that customers are feeling happy when they are shopping their. Whilst we where we was looking in the Entertainment department and we across and adult video which was on the second to bottom shelf which is easy for a small child to get hold of it. On the back of it had sexual images on it which meant that the child would be seeing them. This is very bad customer service because it is of adult content and its easy for the child to get hold of. On Safeways Website, the opening page is filled with information regarding a certain thing what is happening so for example the thing what is happening this month is Mothers day, so the opening is filled with information regarding Mothers day. (see appendix 5). They also have special offers what is making the customers aware of, so that they can purchase them. This can be food related or just other items such as dry cleaning and photo processing. They also have a recipe of the week, which is described in great detail as well as all their other recipes what you can look at online. Their Website is excellent customer because it is giving potential customers a chance to see what is happening within Safeway, and it is offering advice on the recipes that the customers may wish to make. Their Website also includes: * Store guide- this shows you where the nearest store is and how many miles away it is from your house. * Everything what is included in their stores from their specialized food to their service, which is not food related. * Company information- from the history of the company to the activities at the moment. * Drinks guide- this covers all the drinks from fizzy drinks to alcohol and expert advice is given. Overall Safeways Website is excellent because it covers all the information what you will need. Analysis of customer service: I am now going to analyze what the advantage and disadvantages are of Safeway Willerby in terms of customer service: Advantages Disadvantages With Safeway doing a survey it means that they are getting customer feedback which in the long run will benefit the company because with the results of the survey will they can improve the things what has gone wrong. There is no incentive of doing this and it is quite time consuming so the customers may rush it just to get through it, so if an incentive was launched they may be able to get more accurate results. The majority of their staff where of a mature age which meant that they had more experience with customers so they would know what they want. Also with employing older people it means that the management team will know that they are not coming into work with a hangover and they know that they are going to work well and not let them down, with the experience they have with customers. The toilets where a major disadvantage to Safeway Willerby this is because of the overall standard of them was poor. This gives the impression that Safeway Willerby are unhygienic and care very little about the standard of their customer service. If an employee checked the toilets every morning and afternoon, it could improve the standard a bit and it would reassure the customers that something is been done about them. With the security guard working 6 days a week, customers will start to pick up on when he is not their and they might try and get away with things such as theft. With him also working 6 days he will start to get tired and may not do his job properly. If another security guard was introduced it will mean that their is always a security guard in the store, this will assure the customers that they are safe with these security guards in operation.

Integrated Marketing Communication (IMC) Plan at Restaurant

Integrated Marketing Communication (IMC) Plan at Restaurant INTEGRATED MARKETING COMMUNICATION (IMC) PLAN Integrated Marketing Communication first germinated in 1980 when many companies came to realize the need for a strategic integration of their promotional tools, instead of keeping them in separate silos. Integrated Marketing Communication is a common-sense approach of looking at communication tool- not as isolated elements that communicate different things to a consumer but as inter-related parts that are jointly go to solving communications problems. IMC includes the various tools like, advertising, personal selling, sales promotion, direct marketing, events, internet etc. IMPOTANCE OF INTEGRATED MARKETING COMMUNICATION (IMC): It helps the firm or company to cope up with the changes occurs in the market. It helps to improves internal and external communication. It helps to know the customer demands that what type of product is needs to be devoted in what area? It helps company to achieve its objective, vision and mission. It increases the productivity of the organization because management is more focused through it on its competitors. It helps to build teamwork, commitment, esprit de corps and share-of-mind. Encourages consideration of new marketing tactics and media. Abstract on Restaurant Industry The financial rewards and the personal satisfaction associated with having ones own business can be considerable. When the business is one with a high level of social interaction, such as a restaurant, there are personal rewards that move beyond the financial satisfaction that may result. The paper explains that a successful restaurant becomes a part of the community that it serves and can become a focal point of that community. This makes the restaurant business very different from other types of businesses and adds to the personal satisfaction that the owner receives. The paper shows, however, that restaurants also have traditionally low operating margins and are one of the riskier businesses that can be developed. Now for my term paper on the topic Restaurant, I had taken a hypothetical example of company named Reliance. It is assumed that Reliance, One of the biggest conglomerate is entering into the restaurant business in a big way (initially into India). So here is the marketing plan that how the company plans to establish itself into the restaurant industry. For initiating the idea into practical shape, The company had broadly had formulated its stretegy on the basis of time horizon i.e short and long tem. A brief of that is highlighted below: Short Term In the initial phase the company plans to enter in to this business with with opening of the restaurants in 4 metros cities of India i.e Delhi, Ahmadabad, Mumbai and Chennai. Long Term In its long term objective the company plans to come up with a public issue to facilitate finance to establish its restaurants into various important cities and region of India and along with can expand into the foreign countries. Company profile: Reliance The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is Indias largest private sector enterprise, with businesses in the energy and materials value chain. Groups annual revenues are in excess of US$ 28 billion. The flagship company, Reliance Industries Limited, is a Fortune Global 500 company and is the largest private sector company in India. Backward vertical integration has been the cornerstone of the evolution and growth of Reliance. Starting with textiles in the late seventies, Reliance pursued a strategy of backward vertical integration in polyester, fibre intermediates, plastics, petrochemicals, petroleum refining and oil and gas exploration and production to be fully integrated along the materials and energy value chain. The Groups activities span exploration and production of oil and gas, petroleum refining and marketing, petrochemicals (polyester, fibre intermediates, plastics and chemicals), textiles, retail and special economic zones. Reliance enjoys global leadership in its businesses, being the largest polyester yarn and fibre producer in the world and among the top five to ten producers in the world in major petrochemical products. Every product before its launching has to make an IMC plan. The IMC planning process begin with a review of the marketing plan. A marketing plan is a written document that details the marketing objectives, strategies and tactics for an organization, product or brand, and guides the marketing efforts. THE IMC PLAN for Reliance Restaurant Situational Analysis: All marketing plan begins with a situational analysis, an assessment of the internal and external environmental factors are to be analyzed which affects the product, brand or organization. There are different points which come under it on the basis of which we will analysis our situation in the market. SWOT ANALYSIS STRENGTH: Brand image:-The main strength of that we can rely upon is the brand awareness of Reliance. No one in the market need to be introduced about the credibility and reliability of this company. It will become easy and boost our new diversified restaurant business. Strategy:-At the initial stage, the company plans to establish their restaurants in four metro cities of India and slowly will penetrate in to other regions and even in the foreign countries too. Customer Service: The company is very particular about the services to be offered to their customers as it is indispensible requirement for restaurant business to grow. WEAKNESS: Dynamic nature of customer: One of the important weakness for the resturant is the prediction of the nature,taste and prefrences of the customer is very difficult. Demographic changes: The another weakness is the demographic factor. The tradition changes and so as the prfrences for the food as we move from place to place OPPORTUNITIES: Potential: There is still huge untapped market in this business and really provide a potential to grow your business. THREATS Competitor: There are lots of excellent players already positioned themselves successfully like Barista, Mc Donalds, KFC. Etc., These will pose a tough competition for Reliance to enter into this business. The Competitive Situation: The restaurant industry is not an easy business to enter into because there are lots of excellent players already positioned themselves successfully but reliance as an excellent brand can really add up its value in this business. The various competitors in this business are highlighted below: Mc Donalds Burger King KFC Pizza Hut Coffee Cafà © Day (CCD) Barista The Promotion Situation: As the company already enjoys an excellent brand name, So this will prosper the marketing initiatives taken to promote its restaurant business. The company will be planning to promote heavily through through television, newspapers, magazines etc. Marketing Objectives: The main objectives of Reliance Restaurants are: To make the companys presence in the Restaurant industry. To look for diversification. To provide excellent facility to the customers and promotes companys goodwill. Customer satisfaction by providing food as per their region and tradition. Excellent service facility. Marketing Strategy: The company will initially be looking to open up their restaurants in the metro cities and then will look to diversify into other cities which is something as per the long term strategy. The marketing communication plan originates from the marketing plan and an integral part of the latter. The IMC objectives are laid down so as to fulfill marketing goals. In the IMC plan we select the right communication tools, integrate them, plans accompanying media and messages, and also allocates the communication budget to various tools. Following are the steps involved in the IMC planning process to be undertaken for Reliance Restaurant: Situational analysis: Like the marketing plan, in this we will also analyses the promotional situation. Following are the some common areas of analysis: Past promotional situation: There are already various competitors in existence in the restaurant industry ( mentioned above). So can analyze the various type of strategies followed by them to position themselves. This will basically involve analyzing the competitors strategy. Product situation: Barista, Coffee cafà © Day, KFC, Mc Donalds etc. are well established players in the restaurant industry and are implementing good strategies to phase out cut throat competition. If we take an example of KFC in India that how they changed their strategy in India to include vegetarian food in their menu as they earlier just served non-vegetarian food. Audience situation: Although there are many companies in this sector but still there is huge untapped market as the statistics depicts that most of the income being spent by the people on India is on food only. Competitive situation: As disclosed above about the extent of competition and had mentioned the various potential players in this industry. So had to analyze it fully. Determine the communication objective: Target Audience General high class people Business Class People Marketing Objectives Make the companys presence felt in the restaurant sector. Attract the business class people Media Strategy The main idea behind all of the integrated marketing communications and media strategy will be to deliver the message to the customers. Although the company has tremendous brand value but still it needs some efforts to make people aware about reliance entering into restaurant industry. Media Objective Use sponsorships as well as highly visual print and television advertisement To build a great image of the product this has a good brand image. Timing 12 month campaign commencing December 10th, 2010 Continually recycling and adapting to evaluation results over the next 1 years To change its strategy between the particular time periods so that customers get new things and new changes, the main purpose is also not to bore the person with same services. Advertising and communication tools Print ads in magazines Print is one of the oldest and the most highly regarded media of advertising and also a very challenging one. Executing a creative idea in the medium calls for various skills- creative writing, visualization, designing etc. The main idea behind the print ad is to attract the customer and provide them best knowledge. TV Advertisements While to plan a TV Advertisement, we should clear somethings which are very important for it: Brand itself The restaurants will be associated by the companys brand name i.e Reliance Restaurants. Big Idea The big idea can be initiated by associating a famous celebrity like Shahrukh Khan to promote our restaurants. Strategy Providing excellent support network to attract the customers like by initiating the online method of providing services and also providing thebest catering services to the customers. Tagline The tagline adopted for the resultants is Big Meal Time Newspaper advertising The advertisement can be initiated in the newspaper as it results in wide and effective coverage. Billboards The billboards is regarded as the modern source of advertisement in which the electric boards are displayed on the road side. So it looks to be an innovative idea to display the billboards in the cities where the resurants are established. Events: The advertisement can be done through events. It is regarded as most innovative and a creative kind of advertisement which generally produces results and promotes mass awareness. Direct marketing tools It is strongly recommended that nature fresh must an effective web presence in this interactive world .To promote the entire site, an online marketing program must be launched. A comprehensive, highly targeted group of destination web sites must be chosen for the program. The web site should be registered with yahoo search portal. And a number of tactical elements will help drive online awareness and inquiries into the program including: Online webinars Online newsletters Search engine registration Web site links Content marketing and licensing Opt-in email Specialized promotions and partnerships Evaluation of the Planned IMC Evaluation of an IMC plan is not easy because often communications effects are difficult to measure. At times they may not even have a direct impact on sales or profitability; effects may be delayed, etc. Therefore it is important to set the objective or standards for measuring performance in specific, measurable terms to make the evaluation possible. After doing all these now its time to evaluate the performance, the performance is satisfactory as we had imagined because its quit difficult to enter into the resturant market and establish yourself as there are already huge potential marketers in existence like Mc Donalds, KFC, and Barista etc., but still we had developed a very good strategy of firstly establish ourselves into the metro cities and accordingly will penetrate into other cities and then globally. Manager has to measure the actual performance either through consumer surveys or sales figure. Monitoring of the revenues generated on weekly basis. A general market research can be undertaken to generate the public views. Manager got to know these outcomes by comparing actual performance with set standards of new product. These steps also helped out to take further decision or plans. References www.relianceadagroup.com Book: Shah Kruti and DSouza Alan,Advertising Promotions an IMC Perspective, published by Tata Mcgraw Hil.

A Study On Elizabethan Love Sonnets

A Study On Elizabethan Love Sonnets Our anthology of Renaissance poetry focuses on the Elizabethan period and in particular the sonnet as a genre. Furthermore, we have focused on the theme of love as a dominant trend through the sonnets of this time as it will provide a familiar yet central introduction to the Renaissance period for first year college students. Under the parameters of the theme of the love sonnet we have chosen to concentrate on love as a tool for courtship, the poets attempt to immortalise his beloved through verse, love conquering depression and the link between love, sex and sexuality which is obvious in the Renaissance period. Using sonnets from Shakespeare, Sidney, Donne and Spenser, we aim to provide a clear rationale as to why the love sonnet really was representative of the Elizabethan era and of the English Literary Renaissance on a broader scale. Along with the advancement of Renaissance Italian poetry came the introduction of the love sonnet, a genre which developed through the English Literary Renaissance from Sidneys time and reached its peak with Shakespeare. â€Å"There are periods in the history of any literature when what poets need most is a formal convention which will enable them to study the demands of the medium quite objectively, with a craftsmans eye, and prevent them from merely splashing about in a language that has not been tempered to meet the precise curve of the meaning. The sonnet form met this need for English poets in the sixteenth century†. (Daiches, 1960, 150) Although the English Literary Renaissance developed further after the Elizabethan period, we feel that the sonnet is representative of Renaissance. The sonnet as a genre represents the development in the cultural in Elizabethan time spanning from ranging from Sidney to Shakespeare. Sir Philip Sidney first introduces the sonnet to Elizabethan England, demonstrating a strict adherence to the Petrarchan sonnet, both in form and content. This can be seen in the use of unrequited love in Sidneys collection of sonnets Astrophil and Stella continuing to the later stages of the Elizabethan era with Shakespeare and his interpretation of the sonnet, the Shakespearean sonnet. The difference mainly revolves around the poets ideas of love and how it should be defined. In Shakespeares Sonnet 130, the poet represents the shift from traditional views of the definition of idyllic love, where beauty is defined by a womans perfect outward beauty. â€Å"My mistress eyes are nothing like the sun; Coral is far more red than her lips red; If snow be white, why her breasts are dun† which is in direct conflict with the unrequited love or chivalri c love presented in the earlier Sidney sonnets. In this way it can be argued that Shakespeare represents the development of the sonnet over the span of the Elizabethan period and as such gives a great introductory insight into how love was treated in the Renaissance as a whole. Similarly, although Spensers Sonnet 54 does not flatter the object of his affection in the usual Renaissance manner, it is clear his love is for the woman is strong. A typical use of Elizabethan love sonnets is as a courting mechanism for the poet; a tool for which he can woo his beloved. While Sonnet 54 is unflattering on a surface level, Spenser connects with the object of his affection on a deeper level, a method which may have made a stronger impression on her. Another aspect of Elizabethan love sonnets is the poets attempt to immortalise his beloveds beauty and the love he had for the subject through verse. Edmund Spensers Sonnet 75 and Sonnet 79 are perfect examples of this. Sonnet 75 has a reflective, pensive tone as while it celebrates the beauty of his lover, it laments the transience of the human condition, something which is characteristic of Renaissance poetry. Similarly, Sonnet 79 is a celebration of the poets beloved, but unlike Sonnet 75, Spenser wants to immortalise her inner beauty. We felt that this was important as it is not representative of Elizabethan poetry, yet shows that the poets have the capacity to delve deeper than the celebration of physical beauty. Often we are presented with an image of the Elizabethan poet in a transitory state of depression which he knows will dissipate in time because his wife ultimately makes him the happiest in this world. Sonnet 34 by Spenser likens the poet to a ship lost at sea during a storm at the worst of times. â€Å"The Amoretti describes the growth of the poets love, moving from lust, the desire for possession of the beloved, to charity, the experience of the Not-self. The character of the lady in the sequence is static because her virtue is perfect from the beginning.† (Benson, 1972, 185) Shakespeares Sonnet 14 â€Å"In a period where gender identity is so crucial, where being a man (or woman) has such profound meanings, and where these roles were heavily discussed, it seems improbable that there was not a sense of sexual consciousness.† (Hattaway, 2000, 685) This improbability is confirmed by the love sonnets of William Shakespeare. Shakespeare sonnets can be split up into three different sections. Sonnets 1 126 are thought to have been addressed to a young male, whom in Shakespeares eyes has outstanding physical and intellectual attributes. Although requited love was a theme of Elizabethan love poetry, many poems have been dedicated to unrequited love. Sonnet 30 from Spensers Amoretti describes the struggle of a poet who courts a woman who is not in love with him. Using the familiar metaphor of fire and ice and how they are incompatible, he describes his heated fire-like affection and longing for the woman but cannot understand her cold, detached and ice-like distance from him. Spensers incredulousness at the way in which his courtship did not melt her cold heart is significant as it gives a modern audience an insight into Elizabethan love as a whole; women had more influence over who could court them than is perceived in modern culture. â€Å"Obviously enough, if we read the lady of the Amoretti as a type of Beatrice, all of the sonnets which emphasize her apparent cruelty are in fact fitting expressions of the appro-priate and necessary reaction of perfection to imperfection.† (Benson, 1972, 186) In this same w ay, Sidneys Sonnet 31 from Astrophil and Stella portrays exasperation with its subject for her lack of romantic interest. Had Stella paid attention to Astrophil by reading his sonnets dedicated to her, she would have realised the depth of his love for her and in due course returned it. Furthermore, this poem gives us a wonderful example of chivalric love and courtship that is typical of the Elizabethan age. â€Å"Physical union alone did not lead to this new form just as lust did not lead to virtuous love. Only from the latter-a love which was constant and true came the union of souls towards which the love of rational creatures was supposed to strive.† (Cirillo, 1969, 84) Bibliography Cirillo, A. C., The Fair Hermaphrodite: Love-Union in the Poetry of Donne and Spenser, 1969

Computers :: Technology

Computers Computers are found in practically every household today. Everywhere you look, people have access to a Personal Computer, someway or another. As computers get more advanced, the demand for a better computer gets greater. The Personal Computer (PC), a machine capable of repetitively and quickly performing calculations and instructions. Designed to be used by a single person, a PC is smaller, less expensive, and easier to use than other classes of computers, such as supercomputers, mainframe computers, and workstations. However, it usually has less computational power.1 First appearing as massive machines seen only in areas of high technology, the computer eventually found its way into homes and offices in the smaller, more accessible form of the PC. They have revolutionized entertainment, science, the media, art, medicine, education, and business because they provide computational abilities at a low cost to people with no programming experience. PCs enable artists to envision and manipulate images. Musicians use them for learning, creating, and recording music. Businesses track finances and forecast company performance using PCs. Foreign correspondents can compose news stories on portable PCs, called laptops, and electronically submit these stories from remote locations. Many people work at home and communicate with fellow workers via their PCs in a practice known as telecommunications. PCs are also able to interface with worldwide communication networks, such as the Internet, and the graphics- based information database known as the World Wide Web to find information on any subject. With a PC and a modem, a user is able to connect to information on local, national, and international networks via phone lines. As computers and software have become easier to use, or more â€Å"user friendly,† many people are finding them both useful and necessary for their jobs. As a family tool, this computer may be used for school, research, communication, record keeping, work, and entertainment. Mainframe Computer, a high-level computer designed for the most intensive computational tasks. Mainframe computers are often shared by multiple users connected to the computer via terminals. The most powerful mainframes, called supercomputers, perform highly complex and time

Personal Narrative- A Preventable Death Essay -- Personal Narrative

Personal Narrative- A Preventable Death He looks at his watch and realizes that he has to leave now before he gets yelled at due to missing the 12:00 curfew. Upon my cousin Sean's arrival home, he begged his mom for an extended curfew, after all he was the star of the 19991 homecoming football game at Royalton high school, he should have been able to stay out later. After losing this fight with rather stubborn mom, and her giving him a stern "Sean I am not going over this again, it is late and I would like you to live until morning, so you need to go downstairs and get some sleep." he hung his head and went downstairs. Sean decided to be rebellious and ignore the part where his mother said to go to bed. After deciding that his mom and dad were finally asleep and wouldn't hear his truck start, he crawled out of his window and returned to the party. His parents were suddenly awoken by a loud knocking. Unfortunately it was not Sean. It was a Police Officer from their town, "Are you the parents of a mister Sean Schmidt?" "Yes," Sean's parents paused as they knew what was soon to come "we are his parents, officer, how can we help you?" "I am afraid that your son has been injured in a car accident and I need you to come to the hospital with me." "Sean is downstairs sleeping, I watched him go down there when he came home last night," Anne said and then spun around and ran downstairs, in an attempt to prove the Police Officer wrong "Allen, he is gone!" She shouted back up the stairs in disbelief and horror. They then went to the hospital hoping that they would get to hug him, hold him, and make him better. It didn't hit them until they were in the morgue identifying the body of their dead son, they were never going to be able to ho... ..., you know I'll make it home just fine' after fighting with him for about 20 minutes, I told him to leave." We both just sat there and cried. Her crying was all due to how much she missed him, and so was most of mine. The rest of my tears came from the fact that one of the biggest influences in my life killed himself for one night of fun, and free beer. I had learned after that, that no matter how much people laughed at you for being the "designated dumb ass" at all of our high school parties, that it was well worth it. If only one person had taken his keys, or stayed sober and drove Sean home, I wouldn't be writing this paper on his death, I would be writing it on how he always made us laugh when he would lip sync to all of those Ray Stevens’ songs, and how the family gatherings could never start without him. Was that one night of fun and free beer really worth it? Personal Narrative- A Preventable Death Essay -- Personal Narrative Personal Narrative- A Preventable Death He looks at his watch and realizes that he has to leave now before he gets yelled at due to missing the 12:00 curfew. Upon my cousin Sean's arrival home, he begged his mom for an extended curfew, after all he was the star of the 19991 homecoming football game at Royalton high school, he should have been able to stay out later. After losing this fight with rather stubborn mom, and her giving him a stern "Sean I am not going over this again, it is late and I would like you to live until morning, so you need to go downstairs and get some sleep." he hung his head and went downstairs. Sean decided to be rebellious and ignore the part where his mother said to go to bed. After deciding that his mom and dad were finally asleep and wouldn't hear his truck start, he crawled out of his window and returned to the party. His parents were suddenly awoken by a loud knocking. Unfortunately it was not Sean. It was a Police Officer from their town, "Are you the parents of a mister Sean Schmidt?" "Yes," Sean's parents paused as they knew what was soon to come "we are his parents, officer, how can we help you?" "I am afraid that your son has been injured in a car accident and I need you to come to the hospital with me." "Sean is downstairs sleeping, I watched him go down there when he came home last night," Anne said and then spun around and ran downstairs, in an attempt to prove the Police Officer wrong "Allen, he is gone!" She shouted back up the stairs in disbelief and horror. They then went to the hospital hoping that they would get to hug him, hold him, and make him better. It didn't hit them until they were in the morgue identifying the body of their dead son, they were never going to be able to ho... ..., you know I'll make it home just fine' after fighting with him for about 20 minutes, I told him to leave." We both just sat there and cried. Her crying was all due to how much she missed him, and so was most of mine. The rest of my tears came from the fact that one of the biggest influences in my life killed himself for one night of fun, and free beer. I had learned after that, that no matter how much people laughed at you for being the "designated dumb ass" at all of our high school parties, that it was well worth it. If only one person had taken his keys, or stayed sober and drove Sean home, I wouldn't be writing this paper on his death, I would be writing it on how he always made us laugh when he would lip sync to all of those Ray Stevens’ songs, and how the family gatherings could never start without him. Was that one night of fun and free beer really worth it?

Prejudice in To Kill a Mockingbird Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  In the world people are always preconceived based on who they are or what they look like. Even though it isn’t as big of a problem in some areas as in others, we need to fight it. If we don’t then it will continue to get more serious and at times lead to death. In Harper Lee’s To Kill a Mockingbird, Alexandra tells her niece that she can’t play with a schoolmate simply because of his class. â€Å"‘You can scrub Walter Cunningham till he shines, you can put him in shoes and a new suit, but he’ll never be like Jem†¦Because—he—is—trash.’† (224). This prejudiced state of mind is the foundation for the plot events of the novel. By way of experiences, a young girl, Scout Finch, must learn about the part prejudice plays in the everyday life of Maycomb County. Through settlement patterns, justice, and social stratification Harper Lee reveals the ways of prejudice. The first instance of prejudice, settlement patterns, greatly affects how people of Maycomb are prejudged, not just where they lived, but also where they dwelled. The Ewells are considered the lowest class of Maycomb, aside from the blacks, which is shown by the fact that they live at the edge of the town, right next to the black people. â€Å"‘He would show me how where and how they lived. They were people, but they lived like animals’† (30). The author describes where people live as a sort of divider among them, the Ewells not only live near the blacks, but also right next to the garbage dump. Not only was the location of on...

Effects of the Vietnam War

Abstract While it takes societies to start wars, war changes societies. Whether it be the loss of life, wealth or influence, war determines what a society becomes. This paper will look at some of the effects on U. S. society following the war in Viet Nam. The Effects of the Vietnam War on American Society The Conflict in Southeast Asia had lasting effects on the United States society. It was sold to the American people as necessary to stop the spread of Communism and quickly become one of the longest and costliest wars in U. S. history.Looking at the war strictly from the point-of-view of society, the after effects of the war were staggering. There was weakened public faith in the government and a change in the public image of the American soldier. The loss of national pride was deep. America had effectively lost a war to what Secretary of State Henry Kissinger had called â€Å"a fourth-rate power. † The U. S. was no longer looked at as an invincible giant. Because President J ohnson wanted to fund the war without raising taxes, the government deficit skyrocketed. Additionally, troops returning home could not find jobs in the private sector.These factors together caused double digit inflation and unemployment rates. The people felt that the government was not taking care of them like it used to. These factors led to a change in the country's role around the world. Congress was worried that the world was viewing the U. S. as the planet's policeman, ready to jump in anytime another country seemed ready to fall victim to Communism. In 1973, the mostly Democratic Congress enacted the War Powers Resolution, which limited the president's powers. The Commander-in-Chief could only send U. S. troops into combat for less than ninety days without congressional approval.Besides the lack of jobs, returning soldiers were not given parades and hailed by the people as conquering heroes as they were following previous conflicts. Instead, they were viewed with disdain, bot h for losing the war and for the vicious actions taken by a few soldiers. The hero gave way to the villain, the soldier became the baby-killer. The American sensibilities had changed as well. While soldiers were fighting and dying in Viet Nam, the United States had a few other conflicts within its own borders. Race riots and anti-war protests were shown side by side with battlefield reports on the nightly news.National Guard intervention and the shooting of students at Kent State and Jackson State universities did little to gain support for the government. According to Sen. Frank Church, Viet Nam â€Å"has already stretched the generation gap so wide that it threatens to pull the country apart. † (â€Å"Vietnam War Quotations†, para. 13) Whether the outcome of the war was beneficial or detrimental depends entirely on your point of view. On one hand, the more liberal attitude of government towards foreign intervention, the redefining of the right to protest and the skep ticism toward the government can be looked at as positive effects of an unpopular war.On the other hand, the image of the country in the eyes of the world, the loss of traditional values and the blow to the economy can be viewed as negative. No matter what personal stance one has on the Viet Nam Conflict, there is one truth; The War in Southeast Asia definitely changed the United States as a world power, as a country and as a people. References Frey-Wouters, E. , & Laufer, R. S. (1986). The Vietnam Generation's Views of the Combatants. In Legacy of a war: the American soldier in Vietnam. (pp. 108-109). M. E. Sharpe. Sitikoff, H. (n. d. ). The Postwar Impact of Vietnam.Universtiy of Illinois. Retrieved February 18, 2012, from http://www. english. illinois. edu/maps/vietnam/postwar. htm The Vietnam War: An Overview. (n. d. ). The Wars for Viet Nam: 1945 to 1975. Retrieved February 18, 2012, from http://vietnam. vassar. edu/overview/index. html Vietnam War and the American Economy. (n. d. ). History Central. Retrieved February 18, 2012, from http://www. historycentral. com/sixty/Economics/Vietnam. html Vietnam War Quotations. (n. d. ). VietnamWar. net. Retrieved February 18, 2012, from http://www. vietnamwar. net/quotations/quotations. htm